Beyond Beauty The “Beauty Exchange”

By PeterLogan

Beyond Beauty 9.10.11 September 2013, the largest European Beauty Exchange trade show, is each year the place to meet new brands, trends, and cosmetics stakeholders. To ensure that the global participants have greater visibility to high-quality visitors from all parts of the world, the commercial offer was modified. Reading time 3 minutes

Press release from Beyond Beauty Exchange

Through the presence of many exhibitors, the 2013 edition will offer a 360deg view of the cosmetic industry. There will be dedicated pavilions (US Pavilion and Cosmetic Valley, Cosmeeting Color …), and areas of innovation & discovery (Perfume Zone BB Lab, Zoom).

Beyond Beauty Exchange is a true powerhouse of exchange because of the synergy between COSMEETING Paris and CREATIVE Beauty.

Beyond Beauty Exchange brings together companies that directly address the market’s need for novelty & innovation. To showcase their expertise, the main Beauty Exchange players will be represented at the exhibition.

2013 will bring some exciting changes! The laboratories for trends and innovations will be located in the Pavilion 4 at Paris Porte de Versailles.

Beyond Beauty Exchange Lab is a trend laboratory for formulations and ingredients. It keeps up with the latest trends and offers this year’s vision of cosmetics & men. The BBLab’s success is due to the direct interaction with exhibitors, partners, and opinion leaders. In 2012, 4000 people stopped by the BBLab.

The ZOOM Area is the place to be for buyers and distributors who are on the hunt for new ideas. It features 50 unique brands that use COSMEETING to boost their businesses. The Perfume Zone is a new area in this edition. Consumers today are more demanding than ever and want exclusive offers. Niche perfumery is one solution to today’s consuming habits. Beyond Beauty Exchange is a trend-setter and will present this new pattern to a group of emerging perfume brands and suppliers. This is the place to be!

China will be a key focus for 2013! Over the three-day conference, up to twelve experts will lead the participants in learning more about this exciting and complex market. A delegation of Chinese buyers will visit the program to learn more about international brands. Expositor will have the chance to meet the Chinese buyers face-to-face and so seize the opportunity for expansion on the Chinese market.

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